Use simple, straightforward language such as "use," instead of the "utilize," and "then," instead of "at this moment."


Bullet points are great for making lists. They allow readers to easily absorb the information.


Avoid "naked" bullet points. These bullet points should be fleshed out and given brief explanations if necessary. Fascinating bullet points that aren't well explained can be frustrating.

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Keep it brief. The majority of business plans are shorter than they were in the past. You can likely convey everything you require in just 20-30 pages, and an additional 10 pages of appendices. If you've got a document that's longer than 40 pages it's likely that you're not summarizing very well.