Discuss the product.

Make an offer

Provide a solid assurance.

Create an atmosphere of urgency.

Request the sale

In your marketing copy, concentrate on how your product/service will help people resolve their issues or make their lives better. Consider yourself a customer. You should ask "What's the value to me?"

Design and build your site.

After you've identified your market, product, and an effective selling method, you are ready to create your small-business web design. Keep it simple. You only have five seconds to catch someone's interest. Here are some tips:

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Select one or two simple fonts with a white background.

Your navigation should be clear and easy and that is the case for each page.

Use only videos, audio or graphics if they enhance your message.